8 Tips for Successfully Marketing Your Stable

One of the exciting and most rewarding experiences out there is being in the horse industry. Of course, it’s a lot of work, but for many, it’s a dream come true being able to work with such beautiful animals, enjoying the great outdoors and doing something daily that you’re passionate about.

However, one thing you might not be so hot on is marketing your business. Whether you’re a stable that’s looking after horses, breeding them, or offering lessons and riding experiences; you’re going to need to let the public know you’re out here.

Today, we’re going to explore eight key points you need to know in order to market your stable business successfully, and how you can get customers to come to you.

1. Setup a Fantastic Website

The most and perhaps most important thing you’re going to want to think about has a website. This is like your marketing HQ where you can send everybody who wants to know about your business and can find out everything they need to know about you.

Fortunately, it’s never been easier to set up your own website that looks great and operates well. You can either set it up yourself using any number of platforms or simply get a service to help!

2. Have an Open Day

A lot of people might be curious about what you have to offer, but might not have the reason, drive on enthusiasm to look into it any further. To counter this, you can host an open day where members of the public can come in, look around and see what’s going on.

Bring some activities in, get everything set up so people can see what you’re offering and make it a great day out and you’re sure to spread news of who you are and get your messages out to the masses!

3. Run a Giveaway

If you’re looking for quick growth for your business, one of the best things you can do is run a giveaway. This could be for a free horse-riding lesson or another experience that you have to offer.

When running the giveaway, get people to like and share your online content (see social media below), or in order to get more people to see what you’re doing and hear about your business.

4. Add Sponsorship

“If you have the funding and want to reach out to a specific audience, sponsoring an event is a great way to make your name heard. You simply sponsor a class or an event in some way, and your name can be shared throughout the event in the form of a banner or business cards” shares Henry Harper, a marketing manager for Academized and Study demic.

5. Have a Social Media Presence

One of the most powerful marketing tools out there right now is social media, and if your stable hasn’t got a social media presence, now is the time to set it up! Fortunately, as a stable, you’ll have lots of opportunities to take pictures of horses and lovely outdoor environments which people love.

You can also share horse-related news and create a community of like-minded people around your business that love what you do!

6. Build a Strategy

While this may not be a way to market your stable, it’s so important that you’re taking the time to plan how you’re going to market yourself if you want to succeed. Take into account all of the methods listed here and plan what is best for you and how you’re going to move forward.

You’ll also want to make sure all your content for whatever method you plan to use is accurate and written to a professional standard. Here are some online tools that can help;

Buffer – Buffer is a leading social media management tool to help you manage all your social media accounts.

Academ advisor – This is an online proofreading tool that can help you find and correct any errors in your content.

Essay writing service / Big Assignments – Use these tools for creating content on your behalf and editing your existing content.

My Writing Way – Use these online guides to help create high-quality content and to ensure your grammar is correct.

Ox Essays – Use this online tool, as recommended by UK Top Writers, as a service to create social media content for you.

Moz – Another leading social media management tool you can use from your computer or smartphone devices.

Best Australian Writers / Revieweal – Use these online writing services to create content for your email marketing campaign.

7. Run an Email List

Another powerful marketing tool is running and managing an email list. When you work with clients, collect their email addresses (with their permission, of course), and you’ll be able to build a list. You can also advertise this list on your website and social media platforms.

8.  Paid Advertising

Using platforms like Google or Facebook is a great way to get your name out to the masses and using their paid advertising platforms is a great way to make yourself heard. All you need to do is choose the target audience you’re trying to connect with and the keywords, such as ‘horse stables in (your local area), to be shown at the top of the list.

Conclusion

As you can see, there are many ways you can market your horse stable and business and get your name and message out to the masses. Be sure you’re taking a planned and organized approach in order to ensure you’re capable of having the most success and return.

Freddie Tubbs is a communication manager at Boomessays. He regularly takes part in online marketing and tech conferences, and contributes posts to Australian reviewer and Australian help blogs.