If you are considering selling an equestrian property in the coming months or years, you may be in quite good luck. As a horse farm owner, you’ve likely got space that many people would envy after spending a lot of time cooped up in their small home or apartment, with little space to roam. A marked trend drew urban dwellers to more suburban and rural properties in 2020 and 2021, and you’d be surprised how well a horse property or equestrian estate can do on the market these days, even among people who don’t immediately intend to raise horses.
Here are just a few of the ways you can make your equestrian property stand out, based on trends forecasted in the Top Agent Insights Survey at HomeLight.
Focus on the Wide Open Spaces
A surge in outdoor entertaining during the height of the pandemic has cooled to a longer-term trend toward outfitting one’s home with great outdoor spaces. Horse properties often have the space to feature a beautiful patio or deck, an outdoor fireplace and seating area, and even an outdoor kitchen where excellent meals can be shared with the backdrop of the horse barn nearby.
If you happen to be near a golf community, that is another place where wide open spaces have been popular, since golf club membership and living have been surging. Even if your horse farm is no where near the local country club, you’ve got your own wide open spaces and opportunity for active living right on your horse farm. You’d be surprised how many people who have never before owned equestrian property would consider it now, since families have realized how nice it is to have a substantial property for personal enjoyment where they don’t feel like their surrounded by neighbors very close by.
Showcase Opportunities to Expand With ADUs
Accessory dwelling units, or ADUs, have gained popularity both for intergenerational families and for short-term rentals through home sharing rental sites. Horse farms have a lot of opportunities for this, whether you have a large farmhouse on the property with a finished basement, a separate dwelling unit for equestrian staff, or the opportunity to convert a barn or other structure into dwellings. If you want to think outside the box, consider showcasing your home to buyers who are interested in running a small business of rentals on their beautiful horse farm as a way to help pay the bills.
Appeal to the Equestrian Community in Your Photos
Finally, of course, make sure that your listing photos and description are focused clearly on those who love horseback riding and equestrian sports. Running a horse farm is a labor of love, as you well know, but making it clear that the property is well-outfitted for this purpose will bring it to the top of the list for those who are already looking for an equestrian property. Marketing directly to this community may also connect you to your own next property, if you’re selling one property and buying another at the same time.
Written by Kelsey Luvisa
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