Equine therapy, or horse riding treatment, became popular in the middle on the XX century. Its goal was to help handicapped people in learning and physical development so they could return to normal life. Since then, doctors have been widely recommending it as a treatment method for children with autism, ADHD and dyspraxia. Horse therapy can help children with communication, behavior, emotional or social problems, physical and developmental challenges.
At the same time, equine therapy includes much more than simply riding a horse. A trained therapist builds a vast educational environment using pictures, stickers, boards, games and other tools. And adds interaction with a horse, of course. It helps children to train a wide range of social, physical and cognitive skills in natural surroundings.
When it comes to promoting horse property compared to residential property, certain tactics work better. This is simply because those interested in horse property belong to a distinct audience that can be found in specific circles. The best way to promote horse property is to reach that audience. How fast you will sell the property, however, depends on how well you present it. And this is where the promotion activities begin.
Which promotion activities you should rely on to sell your horse property?
Promotion of any property, including rural and horse properties, rests on a few very simple postulates. The seller needs to present vividly everything the property is (and can be) to the prospective buyers. Those who own the property for a long time won’t have any problems with that. Who else knows as much about its qualities than the owner who invested time, effort, and genuine feelings into it? Thus, the seller should focus on
Writing a good selling description
Cleaning, staging, and photographing the horse property
Advertising the property through the right channels
Unlike other properties, people who own and invest in a horse property do it out of love for horses, not the property itself. And in promoting the property for sale they speak to likeminded people, which makes their job that much easier.
Understand Your Target Audience
First and foremost, you need to understand your target audience. There is no way you can sell your property if you don’t know who is actually interested in buying it. This is why you need to do the necessary research and determine who will be the most interested in checking out your listings and potentially buying your property.
The coronavirus pandemic has changed our lives dramatically. Currently, we are all making serious efforts to stay safe and healthy until this difficult situation eventually comes to its end. Barn owners are faced with tough challenges to keep the virus off their barns, provide the horses with necessary care on a daily basis, and keep a sense of normalcy despite these circumstances. New practices are being implemented to protect all the essential workers from the virus. To help you overcome the current problems here is some useful advice on keeping your barn safe from coronavirus.
The word dressage either inspires us to greatness or sends us running; cowering into some far forgotten corner in hopes that we don’t hear the word again. “Dressage is often referred to as “dancing with horses” or “gymnastics for horses” and when you watch the brilliant riders at Olympic level you can certainly understand why.
So What Is Dressage?
Dressage is simply educating your horse and refining its movements.
One of the biggest mistakes that we make in real estate is failing to negotiate properly. At times, the buyer is too rigid or stubborn or the seller is too friendly or persuaded by the buyer easily.
It’s best to develop and improve your negotiation skills before trying to sell your horse property to avoid losing your precious time and hard-earned money in the long run.
The majority of horse properties are not sold for the asking price because interested buyers will always offer a price that he or she wants to seek leverage. You’ll also have to seek leverage to get the price that you want.
If you are in a hurry to sell your property, the buyer can use it against you easily. Therefore, it’s always important not to appear desperate in front of your buyers. Buyers can smell desperation a mile away and use it against you.
This means that you need to plan and prepare adequately before you start contacting buyers. In general, the person who is most prepared wins. The selling process is not as complex as you think. You only need to learn how to play the hardball while being reasonable, transparent and fair.
5 reasons to sell your equestrian farm: how to make it successfully
5 reasons to sell your equestrian farm: how to make it successfully
Where do horse properties lose the most money?
with all good things, horse ownership has its downsides as well. For one – it’s not a thing you want to get into without the proper resources. There are many costs related to owning a horse property and maintaining the animals themselves.
The horse property and equestrian real estate market is a very competitive one. That is why you need a compelling horse property description that sells. Writing inspiring listings is a challenge for many horse property owners because selling anything to another person using words is not an easy task.
Even though that is a daunting prospect, it’s quite possible to come up with a description that gets the attention of ideal buyers. Since the property description is the first impression buyers get of the property, it needs to be excellent.
Property listings are a big deal today because buyers today look for properties online. If the buyer is not impressed by your description, it doesn’t matter how good the property is. Below are tips to help you draw a perfect picture of your horse property.
Finding the perfect property for your horses, especially if you have plans to grow is difficult.
Make sure your next property can fit your family and your horses with the perfect property.
The 3 things to look for in equestrian real estate: Right Type Of Land, Outdoor Buildings, Fencing and Security
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