When it comes to selling horse properties like horse farms, a great sales pitch can be vital when it comes to converting leads into buyers. The purpose of a sales pitch is to introduce potential buyers to your property and convince them that it is the perfect place for their horse or horses. A good sales pitch also gives you an opportunity to educate prospective buyers about the local area, any amenities offered by the location, as well as what makes living in that neighborhood special.
When it comes to promoting horse property compared to residential property, certain tactics work better. This is simply because those interested in horse property belong to a distinct audience that can be found in specific circles. The best way to promote horse property is to reach that audience. How fast you will sell the property, however, depends on how well you present it. And this is where the promotion activities begin.
Which promotion activities you should rely on to sell your horse property?
Promotion of any property, including rural and horse properties, rests on a few very simple postulates. The seller needs to present vividly everything the property is (and can be) to the prospective buyers. Those who own the property for a long time won’t have any problems with that. Who else knows as much about its qualities than the owner who invested time, effort, and genuine feelings into it? Thus, the seller should focus on
Writing a good selling description
Cleaning, staging, and photographing the horse property
Advertising the property through the right channels
Unlike other properties, people who own and invest in a horse property do it out of love for horses, not the property itself. And in promoting the property for sale they speak to likeminded people, which makes their job that much easier.
Understand Your Target Audience
First and foremost, you need to understand your target audience. There is no way you can sell your property if you don’t know who is actually interested in buying it. This is why you need to do the necessary research and determine who will be the most interested in checking out your listings and potentially buying your property.
One of the biggest mistakes that we make in real estate is failing to negotiate properly. At times, the buyer is too rigid or stubborn or the seller is too friendly or persuaded by the buyer easily.
It’s best to develop and improve your negotiation skills before trying to sell your horse property to avoid losing your precious time and hard-earned money in the long run.
The majority of horse properties are not sold for the asking price because interested buyers will always offer a price that he or she wants to seek leverage. You’ll also have to seek leverage to get the price that you want.
If you are in a hurry to sell your property, the buyer can use it against you easily. Therefore, it’s always important not to appear desperate in front of your buyers. Buyers can smell desperation a mile away and use it against you.
This means that you need to plan and prepare adequately before you start contacting buyers. In general, the person who is most prepared wins. The selling process is not as complex as you think. You only need to learn how to play the hardball while being reasonable, transparent and fair.
You would have thought that buying horse property is just like purchasing any other real estate, but the reality is different. Purchasing equestrian real estate is unlike purchasing any other type of real estate and you have to keep in mind various factors that will ultimately determine your final decision.
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I had a great phone call from a NY Wall Street paper yesterday and she was asking about how the horse property market was doing. I was a little taken aback, and a lot flattered, but it made me think about what I do. Yes, I sell houses, but I sell houses with a purpose. […]
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