It’s never easy to decide whether to sell (or loan) a horse or pony. You may have considered the notion several times and postponed making a choice as long as you can. Making a decision and writing an effective horse for sale advertisement might be challenging.
A compelling advertisement will draw in more prospective buyers and perhaps even ones of a higher calibre, resulting in a better home for your horse and a quicker and more enjoyable selling process.
6 Tips on How to Write a Good Horse for Sale Advert
The top 6 tips for writing a horse for sale advert are:
1. Think of a Catchy Title for Your Advertisement
You compete with other vendors for a potential buyer’s attention, whether you’re using Facebook, websites, or horse-selling applications like Whickr to advertise your horse for sale. There is a lot of competition because there are hundreds of fresh horses listed for sale every day in the UK.
Make sure that your horse stands out by starting with an attention-grabbing title. When coming up with a title, keep it as straightforward as possible. Think about your target audience and the traits they are looking for in a horse, and make sure the qualities that make your horse stand out the most are expressed.
2. Don’t Overlook Any Important Details about Your Horse’s Selling
The buyer is in charge of the search when looking for horses. Customers can quickly become frustrated or irritated by an advertisement with little information because there is so much choice available across various media. Make sure your advertisement doesn’t lose potential customers due to a crucial oversight.
Before deciding whether they are interested in the horse for sale, a buyer does not want to contact the seller to ask about it. The prospect may be lost if the crucial details are omitted. Age, height, breed, gender, and discipline are essential details to add to your horse advertisement.
3. Create a Strong Description of Your Horse
The buyer was drawn in by your catchy title, and now that you have all the necessary details on display, you have some curiosity. However, your horse still needs a description. Just like you are advertising a house property, you will need to come up with quality content. Without going into great detail, a description should include all the details a buyer could want to know about your horse.
If the buyer is intrigued, you will receive a follow-up mail or phone call, at which point you can address any additional concerns or elaborate on why your Connemara is the ideal mother-daughter share. But too little knowledge is worse than too much. It won’t work just to provide the essential details in your description to get people to message you.
4. Photos of Your Horse Ought to Be Precise and Pertinent
It’s crucial that the images of your horse chosen for the advertisement be distinct and pertinent. There are no justifications for blurry images these days because the majority of equestrians own a smartphone with a good camera that can capture some clear pictures of your horse for sale.
Poor images could negatively impact the success of your advertisement. Remember that video images are never as crisp as they should be, and you’re likely to get hazy pictures of your horse if you don’t know how to use Photoshop. Taking photos and videos individually is the advice. It will increase your sales value and make a good impact.
5. Make Catchy Videos
Images and video outperform text to catch attention and convince a potential customer to message you. The video you choose to use should be understandable and consistent with the message of your advertisement. There are two 30-second video alternatives for Whickr advertisements.
Any films longer than that might not have the same impact on grabbing the customers’ attention and interest. That gives you plenty of opportunities to demonstrate your horse’s skill. If you’re selling a showjumper, you might want to combine a video of your horse competing with one of him jumping at home.
6. Horse Pricing
When choosing a price, it might be helpful to ensure that the asking price is reasonable and to take the time to investigate comparable horses for sale that are of a similar type. Many will assert that they, at the very least, want to recover the cost of the horse. Sadly, this is not always possible. Did they purchase the horse for a reasonable price?
Has the horse’s value remained the same or increased due to their competitive successes while owning it? Is the horse still as well-trained and behaved as when they first acquired it? Numerous elements affect a horse’s worth. For instance, if the horse is located in a remote area, fewer people will be inclined to want to visit it, which will lower the price.
If you enjoyed this article, please consider sharing it!
